He disclosed the hard work and pains that preceded his fame
and success today and how he moved from being an undergraduate begging
for audience at salons in the United States, to building a musical
empire that has produced internationally acclaimed artistes like Skales
and Wizkid.
See excerpts below:
“Everybody knows me to be the Chief Executive Officer, CEO,
of EME, but what people do not know is that EME started when I was in
my third year in university in New York. You see, we all dream dreams,
but it is important to think very big and start where you are because
God never gives you everything but gives you enough to start.
At that time, I knew I wanted to do music, but of course I understood nobody starts by selling a million CDs or the big screen!
I worked in fast foods outlets, clothing stores and as a knife salesman, selling knives from door to door. That way, I gathered money to pay for studio recording time. I was recording with a close friend at that time.
After making that music, we printed a thousand CDs though
we didn’t have any fan. I had one battered car that broke down virtually
everywhere, so, we would print black and white posters, stick them on
the sides of the car, sell from the car’s trunk and drive to salons to
do marketing.
We would walk to the owners of the salons, greet politely,
and ask them to let us entertain their customers. Sometimes, some would
kick us out and sometimes some would say yes. If told yes, after singing
for a minute or two, we would sell our CDs to the customers! That was
the beginning!
A lot of people see you on stage and see the success but do
not know what you had to go through! I never had one really big break;
it was always two steps forward and a couple backwards.
But I just decided that I was going to make music work for me. That was why I moved on to a new salon each time any salon rejected me!
I just kept going because I believe failure is when you
give up. Albert Einstein said he tried a hundred times to make the light
bulb. When he was asked what kept him going during the 99 times, he
said: ‘I didn’t consider those 99 times as failure; rather, I considered
them 99 ways that it didn’t work!’
We went about selling CDs and, on the days we couldn’t sell
much, we would sit down and be broke together. I remember my friend was
a member of a church that usually served food after service. So, on the
days we didn’t sell CDs and were too broke to buy food, we would attend
service in that church so we could pack rice and store in the fridge.
At a point, being a student of industrial engineering, I
was working for an engineering company and was recording as well. I
would go to work from 7am till about 2pm and then go to school till
about 8pm, and then drive two and a half hours to New York City where
the studio that would let us record for less was, and record until about
2am.
I would then drive two and a half hours back home to be back at work at 7am the following day.
One day, I was driving home from work and was so tired that
I fell asleep while on a bridge. I would have driven off from the top
of the bridge to God knows where, if not for an on-going construction
work. God really saved me!”
After a while, Banky’s hard work began to pay off and, even
while in school, he began winning awards, beginning with the ‘Albany
Idol’ competition. Other international awards soon followed.
In 2008 when he decided to move to Nigeria after the
completion of one of his albums, Mr Capable, Banky was consistently told
his genre of music ‘would never appeal to Nigerians and therefore
wouldn’t ‘sell’.
As he got turned down, pressure mounted on him and his
manager to change their genre of music but Banky strongly held on to
another long-standing principle which had taught him to stand out by
being unique rather than trying to imitate anyone’s skill.
He therefore insisted on sticking to R&B, and this paid-off as he soon became a household name in the Nigerian entertainment industry!
“You cannot say enough about the grace of God and I
therefore do not want to claim any form of glory. Falling down is
inevitable but getting back up is optional!
Frankly, you can’t appreciate sunshine if you’ve never been through a heavy rain. Yes, life is tough, but what do you do in those tough moments?
Do you learn the lesson, stand up again, consider yourself stronger and keep going? Or do you sit down and feel sorry for yourself?
The graveyard, they say, is the richest place in the world
because therein lies so many who died with their dreams. So, my advice
is, do not give up! If Banky can be where he is today, you can be where
you want to be if you put to mind to it.”
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