In yet another classy PR stunt Ryanair boss Michael O’Leary has
launched the airline’s new charity calendar by parading a line of
half-dressed air hostesses through London.
The gimmick came just days after the company’s boss was bombarded on Twitter after agreeing to host a question-and-answer session from customers.
During the Twitter session the airline’s flamboyant chief executive apologised for his firm’s ‘over-abrupt culture’ and vowed to improve their image.
Eleven of Ryanair’s new calendar girls gave commuters a glimpse of what you can expect from the airline’s charity calendar
The stunts are part of a drive to improve the public image of the airline, which was recently voted bottom of a 100-long list of brands by Which? readers.
Announcing new ‘family-friendly’ deals Mr O’Leary said Ryanair was ‘evolving’ becoming ‘more sophisticated’.
But a line of half-naked women strutting their stuff through London’s Victoria train station may not live up to the family-friendly image the airline is hoping to emulate.
The stunt, which is all for a good cause, aims to raise more than £85,000 for Ryanair’s nominated charity for 2014, the Teenage Cancer Trust.
Since launching their first charity calendar the budget airline has raised nearly £600,000.
Ryanair’s Robin Kiely said: ‘Ryanair’s fabulous cabin crew have
selected Teenage Cancer Trust as the lucky charity that will receive all
of the €100,000 proceeds from the 2014 Ryanair Cabin Crew Charity
Calendar sales, which will help support their 27 specialist cancer units
for young people across the UK.
‘Every year 10,000 copies of the Ryanair cabin crew charity calendar sell out in record time, so everyone who wants to help Teenage Cancer Trust with its work can buy Ryanair’s 2014 calendar on board, on our website, or from Teenage Cancer Trust’s website when it goes on sale shortly.’
The Teenage Cancer Trust is dedicated to improving the quality of life and survival chances for young people with cancer aged between 13 and 24.
The charity funds and builds specialist units in NHS hospitals and
provides dedicated staff, bringing young people together to be treated
by teenage cancer experts.
During the summer Ryanair will be supporting the charity’s Shunburn campaign.
Teenage Cancer Trust’s Interim Director of Fundraising, Kate Collins said: ‘It’s fantastic news that Ryanair cabin crew have chosen to support Teenage Cancer Trust through the sales of the 2014 calendar.
‘Around seven young people aged between 13 and 24 are diagnosed with cancer every day in the UK and the money raised by Ryanair staff and customers from calendar sales will help us to continue to provide them with the vital specialist support they need.’
The gimmick came just days after the company’s boss was bombarded on Twitter after agreeing to host a question-and-answer session from customers.
During the Twitter session the airline’s flamboyant chief executive apologised for his firm’s ‘over-abrupt culture’ and vowed to improve their image.
Eleven of Ryanair’s new calendar girls gave commuters a glimpse of what you can expect from the airline’s charity calendar
The stunts are part of a drive to improve the public image of the airline, which was recently voted bottom of a 100-long list of brands by Which? readers.
Announcing new ‘family-friendly’ deals Mr O’Leary said Ryanair was ‘evolving’ becoming ‘more sophisticated’.
But a line of half-naked women strutting their stuff through London’s Victoria train station may not live up to the family-friendly image the airline is hoping to emulate.
The stunt, which is all for a good cause, aims to raise more than £85,000 for Ryanair’s nominated charity for 2014, the Teenage Cancer Trust.
Since launching their first charity calendar the budget airline has raised nearly £600,000.
latest PR stunt comes as airline boss Michael O’Leary admitted it
needed to improve its image, apologising for his company’s ‘over-abrupt
culture’
‘Every year 10,000 copies of the Ryanair cabin crew charity calendar sell out in record time, so everyone who wants to help Teenage Cancer Trust with its work can buy Ryanair’s 2014 calendar on board, on our website, or from Teenage Cancer Trust’s website when it goes on sale shortly.’
The Teenage Cancer Trust is dedicated to improving the quality of life and survival chances for young people with cancer aged between 13 and 24.
budget airline hopes their 2014 calendar will raise more than £85,000
for the Teenage Cancer Trust, which raises funds to help teens fight the
disease.
Since the airline’s first charity calendar in 2008, nearly £600,000
has been raised for good causes. The crew will also support the Teenage
Cancer Trust’s Shunburn campaign next summer.
During the summer Ryanair will be supporting the charity’s Shunburn campaign.
Teenage Cancer Trust’s Interim Director of Fundraising, Kate Collins said: ‘It’s fantastic news that Ryanair cabin crew have chosen to support Teenage Cancer Trust through the sales of the 2014 calendar.
‘Around seven young people aged between 13 and 24 are diagnosed with cancer every day in the UK and the money raised by Ryanair staff and customers from calendar sales will help us to continue to provide them with the vital specialist support they need.’
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