50 Nigeria brands nominated for awards in Mumbai

WBC 2013

 As the World Brand Congress (WBC) 2013, tagged “Sustainable Brands”, holds between October 21 and 23, at Mumbai, India, about 50 brands from Nigeria have been nominated for various awards.

The local representative of WBC, Kofo Olaosebikan, said the Nigerian brands span across banking, oil and gas.

The WBC is partnered by Chief Marketing Officers (CMO) Council USA and Asia which, together, have a combined membership strength of over 6,500 members who control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide.

“We are delighted to announce that Nigeria will be represented at the World Brand Congress 2013 in India,” said Mrs Olaosebikan. “Several Nigerian brands have been nominated for prestigious awards in various categories. The WBC commissioned an independent and comprehensive survey of brands in Nigeria in order to identify the most socially responsible brands which have made significant contributions to the socio-economic development of their respective communities.

In alignment with the theme of this year’s congress, the WBC also gave premium consideration to sustainability branding and evaluated accordingly. Among the brands which scaled the rigorous nomination criteria from Nigeria under different categories include key players in the banking, oil and gas, manufacturing and other sectors of the national economy.”

WBC is a not-for-profit making activity organised to bring together the best brains behind many of the world’s most successful brands. “We shall be silent on these nominees so we don’t appear to be campaigning for them as the competition is very stiff,” said Mrs Olaosebikan. “Therefore, further information on the Nigerian brands nominated would be provided at a later date when the WBC Awards Screening Panel releases the list of winners.”