The launch of the Mobile Number Portability (MNP) scheme in Nigeria on the 22nd of April, 2013, brought with it an intense wave of customer-centric generics from the Telecoms Company, which still sweeps across the country till date.
One feature that ushered in the Porting era was the MTN's "Saka don Port" campaign that saw the rave of the moment, Saka (who was before that, a brand ambassador for Etisalat), dancing joyously and screaming with enthusiasm "I don port ooo". This campaign was also unveiled on the same day the MNP was launched, and saw Nigerians making a brilliant show of it all, with various modified and mock versions of it flooding the social media scene. Other Mobile operators where not left out in the show, as they too rolled out campaigns that “seemingly” took swipes at the “other networks” and enjoined subscribers to join their own network.
With just about 100 days into the MNP scheme, the Nigerian Communications Commission (NCC) has released a report that indicates how telecoms companies are faring with porting subscribers. The report covers the first two months of the scheme (May and June) and shows MTN losing the most customers and Etisalat gaining the most (someone please tap Saka to bring his shoulder down…lol).
The statistics for the month of May show that MTN had 10 per cent porting gain and 49 per cent losses. Globacom had 17 per cent porting gain and 23 per cent losses; Etisalat 44 per cent gain and 11 per cent losses; while Airtel scooped 29 per cent of porters to their network and lost 17 per cent for the month under review. June was no different as reflected in the NCC data as it revealed that MTN gained nine per cent of porters and lost 47 per cent with Globacom gaining 29 per cent of porters and loosing 19 per cent. Etisalat claimed the spot light again with 50 per cent porting gains and 11 per cent losses, while Airtel had a 12 per cent gain and lost 23 per cent of the porters in the month of June.
NCC’s Director of Public Affairs, Dr. Tony Ojobo, who spoke with The Guardian Wednesday, confirmed the traffic in the porting scheme. Ojobo said MNP has deepened competition so far and given subscribers a choice to switch networks without losing their unique number, describing it as one of the gains of the milestone 12th year of commercial roll out of GSM services in Nigeria since August 2001.
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