Dangote Cement rewards distributors with N800m bonus

 

The management of Dangote Cement Plc has splashed about N800m on the distributors of the company’s product as sales bonus for 2012, according to a statement made available on Sunday by the company.

The distributors from all states of the federation, including the Federal Capital Territory, received sums ranging from N2m to N60m as the Chairman, Dangote Cement, Mr. Aliko Dangote, promised that the company would do more as the sales also improved.

Welcoming the distributors and other customers to the award ceremony, which held in Lagos on Friday, Dangote said the occasion was put together in recognition of the distributors’ long standing commitment, devotion, loyalty and valuable contributions to the distribution and sale of the product in 2012.

He said it was the patronage of the distributors and the customers that had made Dangote Cement the undisputed leader in the cement market in Nigeria despite the increasingly intense competition in the industry.

Dangote said “Indeed today, Dangote Cement’s success story would not have been possible without you, our distributors, who work tirelessly to ensure that the product gets to our customers in every part of the country. We can never thank you enough! You have been an integral and vital part of our business over the years.

“We are here to explore ways of further cementing our existing cordial relationship in order to create more value for all stakeholders.

“In fact, our ultimate desire is to create a win-win situation for our stakeholders at all levels down the value chain. This is in line with the triple bottom line principle: People, planet and profits, which we have embraced here at the Dangote Group.”

According to him, any organisation that aspires to be ahead of competition must explore ways of not only knowing the expectations of its customers, but also how to exceed them.

Quoting from the ‘Future of Competition,’ a book co-authored by C. K. Prahalad and Venkat Ramaswamy, Dangote said, “Companies can no longer act autonomously, designing products, developing production processes, crafting marketing messages, and controlling sales channels with little or no interference from consumers.

“Consumers now seek to exercise their influence in every part of the business system. The use of interaction as a basis for co-creation is at the crux of our reality.”

Dangote told the distributors that the company was aware of the difficulties they were experiencing in transporting cement from the plants to their various locations, pointing out that it was as a result of this that Dangote Cement purchased 5,000 trucks last year, which had helped to reduce delivery time, adding that more were on the way.